Job Descriptions:
- Content Planning & Strategy: Plan monthly content calendars and develop creative multimedia strategies (reels, short-form videos, carousels) to strengthen MMI’s employer branding.
- Employer Branding: Manage and grow MMI’s “Life at MMI” channels on Instagram and TikTok, showcasing our culture, team activities, employee stories, and core values.
- End-to-End Content Production: Own the entire content pipeline, from ideation and scripting to shooting and editing video and photo content.
- Trend & Social Listening: Track social media trends, viral audio, and new platform features on Instagram and TikTok, and adapt them to fit MMI’s brand identity.
- Analytics & Performance Tracking: Monitor key metrics (engagement rate, reach, audience growth) regularly and use the insights to improve future content.
- Cross-Department Collaboration: Work with HR and other internal teams to produce recruitment campaigns, employee highlights, and coverage of company events.
Requirements:
- Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
- At least 3 years of experience as a Digital Marketing or Content Creator, preferably managing corporate “Life At” accounts or employer branding campaigns.
- A strong portfolio of short-form video content (Instagram Reels and TikTok) that shows visual quality and storytelling skills.
- Proficiency in video and design tools, both mobile and desktop (CapCut, Adobe Premiere Pro, Adobe Photoshop, Canva).
- Comfortable appearing on camera when needed, with strong verbal and written communication skills.
- Solid understanding of social media metrics (Instagram Insights, TikTok Analytics) and organic audience growth strategies.
- Creative, proactive, and adaptable to tech industry trends, able to work both independently and in a team.
